Training

PPSDC Adobe Photoshop Lightroom Workflow Workshop - September 30 @ 12:00PM - 5:00PM

What you've always wanted to know about Adobe Lightroom is one click away!

September 30 @ 12:00PM - 5:00PM

I'll be coming to George's Camera store (Kearny Mesa location) to give a half day workshop on working with Adobe Photoshop Lightroom.

Don't miss it! 

http://ppsdc.com/event/lightroom-workshop-with-david-j-crewe/

As photographers, a big part of our workflow is done in post-production. Let's face it, most of us use Adobe Lightroom, but are you getting the most out of this amazing software?

How many times have you searched YouTube on how to do this one thing only to find the tutorial to be badly done, incomplete, or just not what you were looking for?

Learn how to:

  • Create, import, and manage catalogs
  • Import and export images
  • Backup your images
  • Customize Plates in LR
  • Date/Time/Client sorting
  • Filters to find photos
  • Custom renaming
  • File handling in LR
  • Virtual copies, collections
  • HDR and Panoramic image handling
  • Archiving, backup, and file sharing
  • LR Mobile tools
  • So much more...

Plus, Crewe will give us a detailed review of how to use the powerful image editing tools in Lightroom, as well as working back and forth with Photoshop.

David Crewe packs a lot of great information, tips, and tricks into his workshops and we're lucky to have him for a whole afternoon. Don't let this opportunity pass you by.

http://ppsdc.com/event/lightroom-workshop-with-david-j-crewe/

Thanksgiving Weekend Sales!

So it's Black Friday - Cyber Monday weekend, and there's a TONNNNNNNNN of sales going on out there. So to help save the sanity of my photographer and videographer friends i've decided to compile a list of some great deals all in one place!

To start things off we'll launch with the latest and greatest Tutorial from the team at RGG EDU!

Sports Photography & retouching with Tim Tadder!

Have you ever had an "AHA" moment in photography? Something that changed the way you approach a subject, a light, or post-production? That's what we've created in our newest tutorial and we're excited to share it with you. Tim Tadder is one of the leading image makers in the world and left nothing behind in this tutorial documentary about his approach to creating an image and philosophy behind creating images. He's actually the most appreciated photographer on Behance.

We're excited to bring this tutorial to you on Black Friday with our biggest discount we've given on an opening day launch. Use the code BF1 to save 25% off his 20+ hour tutorial. Be sure to check out the full Black Friday Bundle and Save Deals over there and take part in their insane giveaways!

Make sure to go through their whole library as the RGGEDU team has covered everything from Food Photography, Products, Fashion, Portraits, and much much more!

Next we have not one, but FOUR awesome tutorials available from the incredible team at the ALL on sale now!

BLACK FRIDAY SALE DISCOUNTS:

Master Dodge & Burn - use promo code BFMDB80 for $80 OFF = $89

Color Grade - use promo code BFCG20 for $20 OFF = $69

Go Pro: Studio Beauty - use promo code BFMBP120 for $120 OFF = $79

Beauty Retouch Panel - $20 OFF = $49

First up we have the awesome GO PRO: Studio Beauty Video Course

Go Pro: Studio Beauty video training by Julia Kuzmenko McKim and Aleksey Dovgulya In this training we will cover: CHAPTER I: INTRO & PREPARATION CHAPTER II: FLAWLESS EXECUTION CHAPTER III: LIGHTING SETUPS For full table of contents please visit our product page: http://bit.ly/1Ur384P 

Buy Now

Second, the incredibly detailed Color Grade Video Course by Michael Woloszynowicz!

http://bit.ly/2fNlHjD Our brand new 8-lesson intensive course on color grading in Adobe Photoshop for portrait, beauty and fashion photographers and retouchers with Michael Woloszynowicz. Color grading is the process of altering and enhancing the color of a motion picture, video or, in our case, a digital image. Although every step of your retouching workflow is important, color grading has the potential to be the most impactful one and can easily make or break your final result. With skillful color grading you can make your images to pop off the page even with the simplest subject matter. Skill Level: Intermediate to Advanced Duration: 3h 37m Practice Files: Layered .PSD files are provided for your analysis and practice Additional Materials: Digital Guide + Michael’s Custom Actions Learn more here: http://retouchingacademy.com/product/color-grade-video-course/ Our goal when creating this course was to provide you with a solid system and a set of versatile and intuitive color grading tools to help you masterfully color grade your personal and client work. Not only do we want you to understand what specific tools to use, but more importantly when and why to use them.

Buy Now

Third, we have the Master Dodge & Burn Video Course by Michael Woloszynowicz!

http://bit.ly/2guL9LU  In this 4-part intensive course we’ll be taking a deep dive into one of the most important tools and techniques in retouching known as Dodging and Burning. Our goal when creating this course was to provide you with real-world, non-destructive retouching workflows to help you create beautiful, natural looking images and elevate your knowledge of D&B and retouching in general. Skill Level: Intermediate to Advanced Duration: 3:35 hours

Buy Now

Fourth, and Lastly, we have the Beauty Retouch Panel by Julia Kuzmenko-McKim!

https://retouchingacademylab.com/faq-beauty-retouch-v3-0-installation-released-2016/ To update your old RA Panels please login to your Member Area on our website using the User ID with which you initially purchased Beauty Retouch panel. Download the new installation packages, which include the updated panels as well as the new User Manual. More videos on how to use the panel and its new features are coming! Stay tuned!

Don't miss out on some the industries BEST education and training out there!!!!!

Now it's time for some fun stuff! Lately i've been playing with an awesome tool called Plotagraph Pro!

I've only had my hands on this application for about a solid 24 hours at the time of writing this, but i'm already in LOVE! It lets you take your still images and create a motion image, or "cinemagraph". Quickly, and easily animate your photos to create something captivating and truly is the future of advertising, marketing, and social media content! In the day and age of everyone having an incredible camera, it takes something special to make a viewer stop and take in your product...here's where Plotagraph comes in!

"More people than ever are getting their entertainment and information from their mobile devices. This provides opportunities and challenges for both marketers and companies trying to get their information out in a relevant way without being drown out by all of the competition. When creating a campaign its also important to know what platform and size the content will be viewed. Images that are on small screens need to have more movement than content that is shown on a large billboard. Studies show that people not only respond better to Dynamic Content but also retain information and learn better through moving images. The Plotagraph® Team not only creates top notch artistic content but we are also pros at knowing the proper speed and file exports for the appropriate platform. In the past year All of the major social media platforms now accept either animated gifs or looping videos. No matter what website or social media platform we have the perfect export at the best compression for you. It's exciting to think about the future of marketing, advertising and social media. We are happy to do our part in helping to make it more Dynamic."

Check out a few of the images i've created in just a few minutes each! Personally I can't wait to spend more time with the application and become a master with it!

Try the free Demo available here and if you're interested in trying the PRO account out (which I highly recommend), use the Coupon Code - CREWE for 10% off your membership! As an added bonus, sign up this weekend for a PRO membership and get a $50 Amazon Gift card!!!!

Still looking for more awesome?

If you know me, then you know I like to Timelapse nearly everywhere I visit.  Well a tool I ALWAYS use is an awesome Lightroom Plugin and Extension App called LRTimelapse

I could go on for hours and hours about how useful and timesaving and powerful this application is, but I'll let these videos speak for themselves!  Click this link here to learn more; http://bit.ly/2fhipJ7

Save up to 70% on Macphun Apps like Luminar & Aurora HDR Pro!

Take a look at how Luminar edits different types of your photos. To learn more about, visit: http://bit.ly/2fNv7eJ

I've worked with the Macphun team now for several years and can honestly say they make some of the most powerful and easy to use photo editing applications for Mac's on the market! Click this link to learn more and SAVE A TON this weekend; http://bit.ly/2fNv7eJ 

Want to save 20% on Gear Rentals from Borrowlenses?!?!

This one's real simple! Just click the image below and use the code BFUSED20 to save your money! 

MAGMOD Black Friday deals

Save up to 20% on all products, get a FREE MagGrip or MagGel wallet and get a $30 Bonus Gift Card on orders over $300! Click here to learn more; https://magnetmod.com/?mm=50

Want even more amazing?  Well the team at Photofocus has put together an insane list of products available at great discounts here! https://photofocus.com/2016/11/24/the-best-black-friday-deals-for-photographers/ 

Find discounts from vendors like ThinkTAP Learn, Athentech, Drobo, B&H, Platypod Pro, and more!

Seeking even more educational resources?  Well my old team at Phlearn is having a 30% off sale this whole weekend!

Use the coupon code BLACKFRIDAY to get 30% off everything in their store!!! Click here for more info; http://bit.ly/2guMdzy

Save on Capture One Pro by Phase One!

Save 10% on Capture One Pro with the coupon code AMBCREWE

Use Coupon Code: AMBCREWE for 10% off!!!

Use Coupon Code: AMBCREWE for 10% off!!!

Do you know of some more deals going on this week? Post them in the comments below and i'll update them all weekend long! Cheers and happy shopping!!!

Digital Noise & HDR Photography - Via Macphun

Here's another from my series of Educational blogs with Macphun!  Be sure to check them all out on https://aurorahdr.com/blog


Noise is nearly unavoidable in digital photography unless you’ve got the absolute perfect lighting conditions and you can use the absolute lowest ISO setting on your camera possible! This is due to the sensor design of digital cameras, and in bad light or high ISO situations, will leave you with grainy or strangely colored dots and patches throughout your whole photograph. Simply put, the higher your ISO, the stronger the presence of noise in your image.

Here are two BEFORE photos:

So how does this apply to HDR images? The very nature of Tone Mapping and HDR tends to amplify existing noise in your image. So if you’ve got a few high ISO brackets, the resulting HDR image is going to be exponentially noisier than your starting points. Using 3 brackets that are 400 ISO each on their own, we'll get pretty clean images. 

However, when merged, the darker or noisy areas of the image will start stacking and will “grow” in relative ISO in multiples. It’s confusing, but tone Mapping will often take little bits of grain and stray light, and treat them as fine details. And, since HDR is all about enhancing those details, you get what you get!

Here are two HDR photos with much noise in the sky:

The most important trick here is to reduce your ISO to as low a level as possible. Use a tripod, and try to get as clean a shot as possible. But keep in mind, using long exposures will also generate noise. We’ve got to find that happy medium. Shooting a scene with 3 brackets at 100 ISO will leave you with a much cleaner image than when shot at 400 or higher.

You’ll want to shoot enough brackets at as low an ISO as possible to properly capture every detail in the scene. This means in a lower light or very high contrast situation, you’ll want to shoot more than just 3 exposures. Typically we’ll shoot at least 5 in these situations and we’ll set the EV to +/- 1 step. This means very subtle differences from exposure to exposure, but we’ll have a lot better information in the selection of RAW files for Aurora HDR to work with.

Watch your blues! Digital camera sensors have a strange quirk about them where they are about 50% less sensitive to Blue Channel light than Red and Green. This means that Blue sections have to be enhanced or amplified to be exposed correctly compared to the reds and greens. 

Since blues will often be darker than the other areas of your image, and more dark = the more noise when brightened. This is the reason why your skies tend to be super noisy when you merge and enhance a landscape image with HDR. As mentioned above, it’s super important to expose properly for every step possible to help reduce these noise situations.

Create an HDR image in Aurora HDR Pro:

Create a new layer and select one of presets, here we have a Dramatic preset:

What’s a way to help reduce the amount of noise in our blues and overall? You can use Noise Reduction before hand. Aurora HDR has a built in, and absolutely incredible denoise tool, but if you’d like to take matters into your own hand first, you can use Noiseless or other Noise Reduction options before you merge your brackets. Just remember to not overdo it and use an app where you can apply your noise reduction in selected areas.

TIP: Use the ZOOM tool when you’re applying noise reduction. Why? Well, noise reduction tools have a tendency to completely smooth out and soften your images. This will pretty much ruin an otherwise incredible photograph and make it look like a cartoon or painting rather than a super cool landscape scene. When you zoom in, you can see precisely how the noise reduction is taking hold of your image and you can adjust accordingly. 

One of the great things with Aurora HDR is its ability to use layers and masks. We can apply noise reduction to an entire layer so the area we want looks great, and then paint it in selectively to ensure the rest of our image still looks sharp and fantastic.

Here's how we can adjust noise reduction selectively:

And here we have a smooth and denoised sky and a sharp water and grass:

Remember that while Aurora HDR comes loaded with an absolutely fantastic noise reduction tool called HDR denoise, you can work with the NR tools found in Noiseless to complete your image with much more power and control. Either way, the key to remember for perfect HDR images is to plan ahead and shoot with as low an ISO as possible!

Get more creative with presets & textures - Via Macphun

Here's another from my series of Educational blogs with Macphun!  Be sure to check them all out on https://aurorahdr.com/blog


If you’ve ever opened an app from Macphun before, you know that many of them come pre-loaded with a treasure chest full of presets to show you the power and versatility of each application. Aurora HDR Pro is no different. Out of the box it comes with over 60 Presets including some unique originals from Trey Ratcliff, the HDR Master himself. You also have the option to get many more from the Macphun Store.

You might be wondering, though, how do you import these new presets from the industry pros, and how can I create and save/share my own? Well, the process is actually quite simple! First we’ll explain the process of creating, modifying, and saving your own presets.

Once you’ve loaded an image into Aurora, make edits using the Adjust panel on the right side of your window. To keep these settings as a preset for you to use later or to share you simply have to click the + button next to the Presets field. This will prompt you to save your settings and assign a name to it.

Type in your new Preset name and click Create New Preset. It will be automatically added to the USER PRESETS category of the Presets panel and available for use on any other images you work on with Aurora.

But wait! What If you made a mistake or want to make changes to the preset? Maybe adding some Denoise or a little Glow? You can actually update your preset by first making your changes in the Adjust toolbar and then right-clicking on the preset. Then select “Update with Current Settings”. This will save your adjustments to the original preset.

By using the same Right-click menu on a preset, you can also Rename your preset (in case you made a spelling mistake or want to make a change), Delete to remove completely, Export it (to save as a file that you can share with others), and Show in the Finder.

The latter reveal the location in the Mac Finder.If you’ve downloaded a bundle of presets from Macphun or one of our partners, adding them to your library is super easy! Open the FILE menu from Aurora HDR and scroll down to “Add Custom Presets Pack” and then just select the presets file you’ve downloaded! They’ll immediately be copied to your Aurora HDR Presets Folder and added to your Presets menu to bring you even more creativity to your HDR workflow!

The next amazing feature of Aurora HDR Pro is the ability to import texture files to use as layers and overlays in your images. What is a texture? They are digital images representing a surface, a material, a pattern or even another picture, that can be used to give an ordinary image more of an artistic edge.

Download some free textures from Macphun. Some examples of texture files), are concrete, floorboards, frost on a window, rusted metal, or even something as plain as a sheet of paper! You can take these “texture” files and then cycle through the Blend Modes to see and choose a new and unique transparency view. Choose the blend mode and opacity that works best for your creative direction!

How do you import and use a texture?

Well, once you’ve created your HDR image with Aurora, add a new layer using the + button and name it.

From there, right-click on the layer and select Source Image > Custom Texture.

Now you navigate to where you have some texture files stored on your computer, and select the one you want to create your catching masterpiece!

This is where Textures differ from Presets with Aurora. Presets live within Aurora’s folder and file structure, whereas Textures are only loaded into the app on a per use basis! Why? Well texture files are images, and as such, can be very large! Including them in the installation and application folders would cause serious bloat! Even if the files are smaller, they can still bog down the installation folder. This is why it’s up to you to keep your files wherever you like and load them into your images as needed!

BONUS INFORMATION: Blend Modes Revealed

Aurora HDR Pro comes with 8 ways to blend your layers, each of which can be ultra-fun.

  1. Normal blend modes will display your image exactly as it was shot.
  2. Overlay combines Multiply and Screen blend modes where light become lighter, dark becomes darker.
  3. Hard Light combines Multiply and Screen blend modes but with the bottom and top images & behavior swapped.
  4. Soft Light blend mode is a softer version of Hard Light.
  5. Screen inverts both layers, multiplies them and inverts that result.
  6. Multiply simply multiplies each component in the two layers.
  7. Color (or color burn) divides the inverted bottom layer by the top layer, and then inverts the results. This darkens the top layer, increasing contrast to reflect the colors of the bottom layer.
  8. Luminosity preserves the hue and chroma of the bottom layer while adopting the lumo of the top layer.

Depending on the color and type of texture file you use, and the colors of the image below it, the blend modes will have VERY different results! Mix and match them in your own images to see what you get and be sure to share them with us on theAurora HDR Facebook Group!

One final tip: Don’t forget that you can also change the opacity as well as mask your textures & layers to do creative and selective edits to your images. Talk about maximum creativity!