As anyone who's been to WPPI can tell you, it's pretty insane. Between the Classes, Expo Booths, Parties, Socials, After Parties, Dinners, and well...everything else that Las Vegas can throw at you, seeing everyone / everything you want too is next to impossible, let alone keeping your professional schedule in check! This yeah was no different, however, this time, I was on a mission. I decided to start a new photo project digging back into an old one for inspiration. One of my favorites of all time, Film Noir.
As I began casting for this project, a lot of friends from the industry had expressed interest in being a part of it, and we all felt that WPPI was a great time and location to make it happen....no pressure right? Well, I started the planning phase pulling in my local friends to help me scout for locations and readying them to be assistants...as well as completely overloading my car with an insane amount of gear. I figured it was better to have it and not need it, than to need it and not have it. Besides, I had the room in my new car!
Well, what's one of the first things that any working professional in the photography industry will tell you? It's Murphy's Law; Anything that can go wrong, will. So plan for it! I found the perfect location for the shoot. An old speakeasy mob bar that looked incredible and had everything I needed....except permission from the owner! (even the staff were excited for this project) So in a last ditch effort, I planned on using a Whiskey Bar in the MGM, but there was a poker tournament going on, and we weren't allowed to disrupt it...so...option 3 came to mind. Instead of pulling everyone in for one large crazy shoot, i'd find them one by one and shoot individual dramatic shots around the hotel and convention center! But, just like mentioned before, everything will go wrong! Once the trade show started, we all realized that scheduling was going to be insane even on a one on one basis...so a project reboot needed to happen.
Struggling, I met my friend, fellow photographer, and Profoto employee, Chris Fain, for a drink and started discussing the struggles and options ahead of me. After several drinks, and MANY MANY ideas, nothing was sticking against the wall. What we did agree on, was that I needed to borrow his new OCF Beauty Dish to work with on my B2 lights regardless of what direction I took.