Press Release

From the Shadows -- A New Fine Art Series by David J. Crewe (NSFW)

The Origin

I’m super excited to FINALLY share a series I’ve been working on now for nearly a year with a large variety of models, creatives, artists, and just expressive souls!

So….where to start? First things first, I’ve always been a fan of the cinematic and dramatic style of lighting you find in those classic noir films and shoots, and I’ve been especially a fan since creating a series back in San Diego years ago for a charity project. Being able to create something with that style of lighting and as a stand alone work of art….well…I am very excited.

This project started as an accident. I was working with a model creating some headshots and I had a lighting misfire which lead me back to my old school love of dramatic “film noir” style lighting. What happened? Well I had a multiple light setup going for some headshots and my “main” light, which would normally light up my subjects face and body, well it didn’t fire, and my rim/hair lights still did…This gave me the effect you see in the gallery above.

From there, it only took showing the image to my client (after we finished the headshots of course), to start playing with the shadows and creating some fun images. From there the shoot evolved into a fine art series of implied and nude shots after hours and hours of discussions and idea shaping and test shoots. The concept was open to everyone, male and female. There were no restrictions for this, other than confidence!

The Progression

It’s kind of funny how it was a VERY slow start to find that first model to shoot the concept. At first, I didn’t even consider the style a series. My intent was to shoot it and move on, but that changed after i did the first set and the model fell in love with the shots, I shared them with a bunch of colleagues and more people wanted to do the shoot! A few weeks after the first shoot I shot the second. From here, interest snowballed. I discussed the images with a fellow photographer while assisting him on a shoot, and his client asked to see the images. She also fell in love with them and asked to take part right on the spot! This is when I realized I was onto something. Over the next few months, I was introduced to new models, athletes, creatives, and artists who wanted to take part and I’ve tried to get them all in. Some, are still on a waitlist as we are hundreds, and for some, thousands of miles apart! OY!

They’ll make it in, just not in time for launch haha.

As I mentioned above, at first this wasn’t set to be a series so I didn’t give it much thought. As I progressed with the shoots, more of my subjects expressed so many different reasons for wanting to do the shoot. It really made me think about art and body positivity and I asked each person for their thoughts on the series and why (if they cared to share) they wanted to take part. Some felt they wanted to do it simply because it was a beautiful concept. Some did it to boost their own personal body confidence, (BIG props to you folks for that by the way! Hella proud of you). One of my subjects, a long time professional nude model, wanted to do the series simply because it was something she felt that for the first time she could print an image of hers and hang it in her home as a centerpiece for art and discussion. That right there was huge for me. Someone who is nude for a living, considered this image to be their first real “work of art.”

I’ve always wanted to have my images stop you in your tracks and cause a double take. The work we often do as working professionals doesn’t really get to be that way since we’re following our clients wants/needs, so as this shoot became a series, I became excited and proud at the fact that these images could line the walls of a gallery, hotel, night club, or more! (Well at least based on the feedback from my clients and our subsequent circle of colleagues and friends who’ve seen the set haha). So I hope that these images make you stop in your tracks and at the very least, open a discussion about confidence, body image, and fine art.

The Technical

So for those wondering, the setup was rather simple. A black backdrop (or dark) with some distance for our subject. 2 to 3 feet ideally. I used my Lastolite HiLite 5x7 on the dark side for mine. It was a lot easier to travel with versus a paper roll. The lighting was a simple setup of 2 lights (profoto B2), in 1x3 strip boxes and Grids behind and on the left and right of the subject with a Nikon SB-700 speedlight at low power on a boom directly above the subject for a subtle hair/fill light using a Rogue Flash Bender. The emphasis was to be backlit casting a lot of shadows to really highlight the shapes and curves of the human body in all its forms.

All of these images were shot on my Nikon D800 with Nikon 50mm f/1.4 G series glass.

For the selection and retouching process, I used several pieces of software. I basically used Capture One and/or Adobe Lightroom as a catalogue. We made initial selections on the day of the shoot, (excessively really). Those selections we converted to B&W and uploaded to an online gallery with Cloudspot for both myself and the subjects to help narrow down to just 2-4 images.


Once that was done I pulled those final few poses from each model directly into Adobe Photoshop and made my edits in there. I used a few tools like the Retouching Academy’s Panels, Infinite Color Panel, Nino Batista’s Frequency Separation Plugin (use code DAVIDCREWE5 for 5$ off), and Alien Skin Exposure to crop and ensure all the images were consistent across the board.

The Culmination

Please have a look at the collection. Like, share, comment, and message me directly for any inquiries, comments, print and gallery options.

Also, I’d like to extend my heartfelt and warmest thanks to each and every person who’s been involved with the project since it’s start. Every one of you have been amazing from day one. For each of the models…you, you folks are the biggest badassiest and awesome folks I’ve ever had the pleasure of working with. Every one of you had an amazing story and a reason for what you do and why you wanted to take part in this series. I love each and every one of you and am incredibly proud of you all!

If you’re interested in ordering a hard copy of this as a coffee table book, please click the link below. Currently available in Hardcover and Digital Download.

Exclusive Deal from Picr for Freelance Photographers! ONE DAY LEFT!

Okay, this is rushed but it’s important! In celebration of Picr exiting their Beta Phase, they’re offering a LIFETIME membership / access for an insanely low price! How insane? The packages are over 80% off!!! What is Picr? Well, to put simply, it’s the first e-commerce platform for photography services.

So let’s get right to the good stuff…Here’s the link to get 80% off LIFETIME access:

http://bit.ly/2JrC3ht

Now onto the what’s so great about this service!? As my friend Frederick Van Johnson said, “Meet the “Shopify” for Photographers.” Now i’m only just in the beginning stages of setting my account up with Picr, but with just the minor features i’ve setup it’s improved my workflow and client leads immensely! They are quite effectively reinventing the way photographers do business by placing all the tools you’d need in one place online!

My favorite feature is the connectivity with your clients through the Picr Messenger. When you set this up on your website, potential and existing clients can connect directly to me, (or my team), through the desktop AND/OR Mobile app!

Depending on how you set it up, your new clients can contact you and ask questions via email and a direct message through the mobile app for Picr. I’ve got them setup for me to show up like text messages so I’m notified immediately and can then choose to respond accordingly via email or creating a “chat” through the app and picr messenger.

This feature alone has helped my grow my client base a bunch!

The stuff that i’m now just getting into and i’m super pumped for, is how you can create service packages so your clients can buy directly on your site…but that’s not all. You can also enable your calendar to be live so that clients can see conflicting dates in real time and book you when they need. The Picr system can even handle taking payments & deposits AND automate your contracts & countersigning!

Seriously, there’s more (as if that’s not enough), that Picr has to offer and i’m already overwhelmed in a good way. I’ve already pretty much sworn away the rest of my week dedicated to setting up everything I can!

We have ONE MORE DAY from the time I got this post live.

The Deal Ends Midnight Wednesday, Oct 31st, 2018!

“WPPIFresh” Places Special Focus on First-Time Exhibitors at Annual Expo for Wedding and Portrait Photographers

Special Area Gives Attendees Quick Access to New Exhibitors, Products and Services

New York – February 7, 2018 — The Wedding and Portrait Photography International Conference + Expo is rolling out the red carpet for first-time exhibitors with dedicated booth space dubbed “WPPIFresh.” WPPIFresh was added after research conducted by Emerald Expositions, owner and organizer of WPPI, found that more than 90% of Expo attendees wanted to quickly and easily seek out first-time exhibitors with new products, technologies, and services.

“We know that new and emerging businesses in the photo and video markets can sometimes feel like exhibiting at a trade show for the first time can be a little bit of a leap of faith. WPPIFresh was created to really make new exhibitors feel at home as we place a spotlight on their company and product offerings so attendees can easily identify and engage with them through physical booth space and various other marketing benefits,” said Mike Gangel, WPPI Show Director. “WPPI continues to gain interest from new photo and video exhibitors and we are pleased to provide them with a convenient way to introduce themselves to attendees.”

“WPPIFresh” Exhibitors

New exhibitors will each have designated booth numbers but all will be located in the WPPIFresh area.

Album Design Store – Booth #564

Album Design Store provides photographers and studios with a one-stop-shop for all their post production needs. Album Design Store assists photographers with custom album design, editing, retouching, and the ultimate expression of “wedding stories” in the form of hand crafted albums.

As a third generation family business, they bring exclusive and customized designs to photographers, along with fast, reliable and cost effective post production services. Album Design Store will help add value to customer services by saving them time and offering custom work that is unique and non-repetitive. 

Calotype – Booth #469

Calotype's end-to-end workflow management software is a photographer´s tool for every stage of the process in the high-volume photography business, from input to sale. With Calotype at their fingertips, photographers and studios will have access to technology that allows greater efficiencies with their business, and ultimately help increase their business. Calotype's goal is to empower independent photographers and studios and make a positive difference in their business.

Epilog Laser – Booth #363

Epilog is the leading designer and manufacturer of CO2 and fiber laser engraving, cutting, and marking systems that are able to engrave and cut a variety of materials. Stop by our booth for a demo and learn how you can etch treasured photos on all kinds of substrates!

Fractals – Booth #562

Fractals, a popular photography equipment company famous for their prismatic filters, is releasing a new product, dubbed the Fibonacci Set. Raising $60,000 on Kickstarter, Fractals debuted in 2014 and has been working hard to release its second product. “We’ve gone through dozens, if not hundreds of iterations,” said Nikk Wong at Fractals. “By combining unique refractive materials and doubly-faceted glass, we’ve produced filters that help photographers create amazing images.”

FrameALIVE – Booth #463

FrameALIVE is a new app that breathes life into images by combining image recognition with videos to produce pictures that “come to life with a click.” To create these masterpieces simply select a still photo or image and link it to a video in the FrameALIVE dashboard. With FrameALIVE you can literally bring your pictures to life! Photographers can add videos to their favorite photo albums, design moving portraits, make printed books with YouTube videos, and so much more.

Inter-State Studio – Booth #560

Inter-State Imaging Services helps photographers launch their school picture business. They provide all the support and resources businesses need. Whether companies are looking to reach the next level or just starting out, Inter-State Studio provides great turn-key solutions.

Lemonade and Lenses Collective– Booth #355

Lemonade and Lenses is proud to be one of the first family run photography magazines in the industry. As they embark on their 6th year of publishing educational, bi-monthly magazines for photographers, they also grew to a creative team of three! Their publication teaches photographers about business and marketing, branding and design, and photography, so they can care for every aspect of their treasured photography business. In addition, Lemonade and Lenses provides an inspirational blog, image competitions, educational and portfolio-building events, all within a safe, positive community to comfortably ask questions and share work! You can be a part of their community on Instagram @lemonadeandlense or by visiting the website.

Marcello Strada – Booth #558

Marcello Strada is an Italian-based company that produces photobook binding machines that work with pneumatic systems and do not require technical assistance. The company provides a system that offers high-end finishing, affordable entry points, and low operation costs. One of the leading European companies in this space, Marcello Strada has official distribution outlets in the U.S.

PQ Albums – Booth #367

PQ Albums  Professional Photographers and their customers. They understand that consumers demand more for less. At a time when profit margins are low for professional photographers, PQ Albums gives professional photographers quality at a price point their customers will love. Their albums are designed to preserve your clients’ special moments beautifully and in a range of materials and formats your customers can afford. PQ Albums is excited to join photographers on their business journey and become an integral part of the professional photography industry. Join them in booth #367 to celebrate love and families. Register online at www.pqalbums.com to receive your free swatch book.

Primera Technology – Booth #468

Primera Technology is one of the world's leading manufacturers of specialty printing equipment. Impressa® IP60 Digital Photo Printer is the latest addition to Primera’s portfolio, which includes the LX-Series Color Label Printers, AP-Series Label Applicators, and the world's smallest portable printer Trio. Impressa IP60 is suited best for event photography, photo booths, amusement parks, and more.

Speedy’s One Stop Repair – Booth #556

For over 40 years Speedy’s One Stop Repair has provided repair service for manufacturers, distributors, operators and end users.  Their trained technicians have years of experience in the electronic repair industry.  All services include a 45 day warranty.

Studio Ninja – Booth #454

Studio Ninja is one of the world's most user-friendly photography business apps, designed specifically for photographers, by photographers. Users can get setup in less than 30 minutes and then let Studio Ninja handle all your important business administrative tasks. Studio Ninja will help photographers manage their shoots, clients, leads, invoices, automation, workflows and more.

SWIT Electronics – Booth #568

SWIT Electronics will showcase their S-2610  Flexible LED light, a 24"x18" flexible Bi-color LED light, at this year’s WPPI Expo. The light can be used in nearly any environment. Its lightweight, thin, bendable, and waterproof design make it ideal for outdoors, indoors, narrow spaces, and just about anywhere you might need or want additional light. The panel mat features bi-color 3000K-5600K color temperature with a CRI over 97 and 0-100% dimming.  The external control box with LCD touchscreen allows users to control light value, color temperature, and view current battery levels. The S2610 light kit includes the S-2610 light, carry case, power adapter, control box & foldable X bracket.

3D Photographic Solutions – Booth #359

3D Photographic Solutions has a mission to bring the best and most affordable 3D imaging and 3D printing methods to professional photographers. They currently provide Information, Assessments, Training and Discounts for the best 3D methods and will soon provide Integrated Hardware, Software and Systems to make 3D imaging and 3D printing a standard professional photographic tool.

Yodabooth – Booth #465

Yodabooth is the perfect fusion of photo booth hardware and software. Based on years of industry experience, Yodabooth has everything photographers need to stand out in their market and offer clients a truly personalized experience

About WPPI

The WPPI Wedding and Portrait Photography Conference + Expo is the premier industry event for photographers and now, filmmakers, specializing in the creative and business aspects of wedding, portrait photography and filmmaking. Each year, over 13,000 professional and imaging professionals attend WPPI to learn new techniques from industry leaders, build new relationships to help grow their business, experiment with new products from major manufacturers to improve productivity, and to use Vegas as a backdrop while expanding skillsets and portfolios.

The WPPI Wedding and Portrait Photography Conference + Expo is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space.  We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. 

More information about WPPI can be found at http://www.wppionline.com

WPPIFresh Exhibitors.jpg